Lightbits GoPurple Spotlighted the 2023 CRN Partner Program Guide

The global channel program offers foundational elements to help partners capture a share of the growing cloud market.

SAN JOSE, Calif., March 27, 2023 – Lightbits®, the innovation leader in simple, flexible, and cost-efficient data platform solutions for any cloud, has been recognized by CRN®, a brand of The Channel Company, in its 2023 Partner Program Guide. This annual guide offers essential information to members of the IT channel ecosystem as they explore technology manufacturers’ partner programs to find the vendors that will best support their business needs. Vendors were evaluated based on program requirements and offerings such as partner training and education, pre-and post-sales support, marketing programs and resources, technical support, and communication. Launched in 2019, GoPurple is a comprehensive global channel program that delivers the resources partners need to be successful in delivering validated and trusted solutions that meet the requirements of today’s cloud-native applications.

For solution providers such as managed service providers (MSPs), value-added resellers (VARs), systems integrators, and strategic service providers, a critical factor when assessing which IT manufacturers, service providers, and distributors to team within building world-class technology solutions are the breadth and depth of the partner programs those companies offer. Strong elements such as financial incentives, sales and marketing assistance, training and certification, technical support, and more can set a vendor apart and play a key role in boosting partners’ long-term growth.

“Our GoPurple channel partners are the realization of our ‘better together’ strategy that forms the backbone of this ecosystem of solutions built on the Lightbits Data Platform. Having our GoPurple channel program included in the CRN Partner Program Guide is a testament to the support we provide our channel partners in building partnerships based on trust, commitment, and the satisfaction of our collective customers,” said Charla Bunton-Johnson, Vice President of Global Alliances and Channels at Lightbits. “The demand for Lightbits is growing because we’re enabling the migration of storage-intensive workloads, like high-performance databases, to the public cloud. For channel partners including Lightbits in their portfolio affords them the opportunity to grow their business and capture more of the growing cloud market.”

The Lightbits Cloud Data Platform is currently available in AWS and Azure, with customers able to scale based on their application workload needs. It delivers agility, flexibility, high performance, and predictable and lower costs enabling migration of transactional and other latency-sensitive workloads to the cloud. The software-defined scalable architecture allows dynamic scaling of storage performance and capacity with consistently low latency and works within most orchestration environments such as Kubernetes, VMware, or OpenStack. It offers the ability to provision high-performance persistent volumes to applications, protecting data from failures, while at the same time offering rich data services included in the license, such as snapshots, clones, restores, compressions, and thin provisioning. Lightbits is easy to use, plugging directly into Virtual Machines (VMs) and supports hybrid deployments offering the flexibility to port the license between on-premises storage servers and storage-optimized VMs.

“In today’s world, the need for innovation is greater than ever,” said Blaine Raddon, CEO of The Channel Company. “Solution providers seek vendors that can keep pace with their developing business and evolving client needs. CRN’s 2023 Partner Program Guide delivers deep insight into the strengths of each program, spotlighting the vendors dedicated to supporting their partner community and pushing positive change throughout the IT channel.”

The 2023 Partner Program Guide will be featured in the April 2023 issue of CRN and online at

For solution providers with a cloud specialty and who are interested in adding Lightbits to their portfolio or becoming a partner, go to or email


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About Lightbits Labs
Lightbits Labs® (Lightbits), offers a Complete Data Platform for any cloud in VMware, Kubernetes, and OpenStack orchestration environments. It enables organizations with a cloud-first strategy to move IO-intensive database, analytic, transactional, and streaming applications that may be on DAS or SAN to the cloud without compromise. It delivers high performance, consistent low latency, and predictable low costs that cloud-native block storage solutions cannot provide. The native NMVe/TCP and clustered architecture, coupled with innovative Intelligent Flash Management and rich enterprise data services solve the storage challenges endemic to cloud-native applications. Lightbits is backed by enterprise technology leaders [Cisco Investments, Dell Technologies Capital, Intel Capital, Lenovo, and Micron] and is on a mission to deliver a robust cloud platform with unmatched efficiency, agility, and flexibility.


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About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.


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